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Could traditional companies make more profit if they free up more budget to digitize and have a prominent presence on social media?
Argument
Yes, through a better online and social presence, customers can more easily contact traditional companies directly and feel more involved with the brands.
Answer
This is a weak argument. The argument does not address the profitability of the companies. There may be some correlation between brand engagement and profitability, but this is not at all clear from the argument.